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Motivation and behavioural change are essential for a circular economy. Consumers choose to buy sustainable products as a standard, are conscious of their water and energy use, and share, repair and reuse materials.
Behavioural change
Technology can make actions easier. Through the app, residents could follow their own household waste accumulation and their energy use. They received tips and challenges to help them reduce their figures for usage, and in the case of garbage/waste, accumulation. Sustainable behaviour was rewarded with circules virtual points.
The project organisers set up gatherings and neighbourhood events at which residents could get to know each other and exchange ideas. There were also workshops about ecological cleaning products or clothing repairs, and debates on sustainability. Furthermore, a neighbourhood energy cooperative was set up where residents could invest in solar energy.
The residents took up the challenge of using less energy and water, accumulating less waste, and reusing materials.
STREAMS
How do you make circular living the new normal?
If you look at the transition to a circular economy, the same four themes occur. First of all, circular living is about resources. In the case of Circular South, these were energy, water, materials and waste. What makes Circular South so innovative is that all four of these streams—that form the basics of human consumption—were being addressed at the same time. Behavioural change and a community of people are the second and third crucial elements required to develop a circular economy. Finally, technology can facilitate changes in behaviour.
What is circular living
WATCH THE VIDEO ‘How does circular south work?’
Motivation and behavioural change are essential for a circular economy. Consumers choose to buy sustainable products as a standard, are conscious of their water and energy use, and share, repair and reuse materials.
Behavioural change
Technology can make actions easier. Through the app, residents could follow their own household waste accumulation and their energy use. They received tips and challenges to help them reduce their figures for usage, and in the case of garbage/waste, accumulation. Sustainable behaviour was rewarded with circules virtual points.
The project organisers set up gatherings and neighbourhood events at which residents could get to know each other and exchange ideas. There were also workshops about ecological cleaning products or clothing repairs, and debates on sustainability. Furthermore, a neighbourhood energy cooperative was set up where residents could invest in solar energy.
The residents took up the challenge of using less energy and water, accumulating less waste, and reusing materials.
STREAMS
How do you make circular living the new normal?
If you look at the transition to a circular economy, the same four themes occur. First of all, circular living is about resources. In the case of Circular South, these were energy, water, materials and waste. What makes Circular South so innovative is that all four of these streams—that form the basics of human consumption—were being addressed at the same time. Behavioural change and a community of people are the second and third crucial elements required to develop a circular economy. Finally, technology can facilitate changes in behaviour.
WATCH THE VIDEO ‘How does circular south work?’
What is circular living